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From: Consumer on 4 Aug 2010 16:00
Most people don't realize that they spend hundreds or even thousands of
dollars a year buying the heavily advertised (HA) brand products in the
grocery and department stores. There is nothing in the grocery or
department stores that is rocket science. Many of the less advertised (LA)
brands or store brands are just as good or better compared to the HA
brands. You are paying for the brainwashing that many HA brand
manufacturers put in their advertising campaigns. It is not difficult to
make shampoos, conditioners, cleaning products and all those other products
that can be found in your local grocery or department store. Why are you
paying 4+ dollars for baby shampoo when you can buy the less advertised
brand for half the money? Do you like wasting money? If the HA brand
products are better why would companies be spending billions of dollars in
advertising? The answer is that they are not better. They are trying to
convince you that the high price they are charging is some how justified by
a better product. If they were better they would not need to do the massive
advertising; social networking would sell the product. Many times they are
using terminology that means nothing. There is also false claims being made
by these manufacturers. There are no advertising police. Even over the
counter drugs like aspirin can be bought for half the price of the HA
brands. This is a product that has been around for decades. The LA products
are under the same FDA regulations as the HA brands. Save a lot of money
and don't buy the over priced HA brands.
When you pay the higher price for the HA brands you are paying for the
ridiculous high salaries of the CEO's, private jets, golden parachutes and
for the billions spent on advertising.
Every time you go to the store you can save several dollars. Over time this
can amount to a significant amount of money. Tell the managers in the
stores in which you shop that they need to carry more of the less
advertised brands. In many stores they have been doing this for the past
couple of years.
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