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From: Autos Pak on 6 Aug 2010 10:44
Honda is and always will be a Japan-based concern, but it appears that
the automaker isn't playing favorites when it comes to vehicle
production. The Detroit News reports that for the first time ever,
Honda produced more vehicles in the United States than it did in its
home market of Japan. In the second quarter, Honda built 236,819 in
the States, compared to 236,559 in Japan. That's a mighty small edge
for U.S. facilities, and for the year, Japanese factories are still
ahead by 11,000 units, but this trend may continue in the future.
Analyst Jesse Toprak at TrueCar.com tells the DetNews that the key is
that there is more growth opportunity in the U.S. than there is in
Japan. In short, the market in Japan is shrinking while the U.S.
appears to have already hit rock bottom in 2009 and is on the upswing.
(We're also guessing that North American production is significantly
cheaper than it is in Japan). Honda also expects more growth in
emerging markets like China and the plan is to build vehicles where
demand is strong. The automaker's global strategy appears to be
working, as its $3.2 billion quarterly earnings is the strongest any
automaker has announced so far for Q2, 2010.