From: Ablang on
Personal Finance: As ID theft grows, be on guard online
By Claudia Buck

http://www.sacbee.com/2010/03/21/2620519/personal-finance-as-id-theft-grows..html

Published: Sunday, Mar. 21, 2010 - 12:00 am | Page 1D

Sitting at the computer to pay your bills, go shopping or do your
banking is common. It's quick, convenient and oh-so-green.

But it's not without risks. And while most transactions go through
seamlessly, you can unwittingly fall victim to full-blown identity
theft, or just a subtle trickle of money from an account.

For Marika Rose, a Sacramento communications consultant, it happened
so stealthily that it took years before she noticed.

In January, she spotted a couple of puzzling charges on her debit card
statement. The amounts were small – $24.95 – and she'd seen them
before, but always assumed they were for purchases she or her husband
had made. Curious, she started looking back through old statements and
found dozens of similar charges. When she called the company listed on
the statement, Rose was told the monthly charges – which had been
quietly increasing since 2007 – were for a "shopping membership" that
she unknowingly signed up for while making an online purchase.

Digging deeper, she discovered her "membership" had sucked more than
$1,100 out of her account in the last three years.

"I was shocked that in little increments, a company could siphon off
so much from my checking account," Rose said. She assumes the
membership fee got started from a pop-up window that she didn't opt
out of.

Ultimately, the company reversed all the charges and she canceled her
debit card. She also filed a dispute report with her financial
institution.

Technically, Rose's experience isn't identity theft, which is the
illegal use of personal financial information to commit fraud.

In 2009, identity theft jumped 12 percent, hitting 11.1 million U.S.
consumers, according to an annual survey released last month by
Pleasanton-based Javelin Strategy & Research.

In California, an estimated 1 million adults got nabbed by identity
theft last year, according to Joanne McNabb, chief of the state Office
of Privacy Protection.

"It doesn't seem to be going away and it's getting more sophisticated
and more organized by criminal rings," said McNabb.

On the heels of the Javelin findings, the Federal Deposit Insurance
Corp. recently reminded consumers to take precautions. It even posted
its own YouTube video, "Don't Be an Online Victim."

"Online fraud is an ongoing game of cat and mouse," fraud specialist
David Nelson said in the FDIC's warning. "Crooks continuously hunt for
security holes, banks and merchants plug those holes, and then the
criminals find new ones to slink through."

Consumers can keep the bad guys at bay, he says, by taking precautions
and remaining vigilant.

Among the FDIC's tips:

• If you bank online, frequently check your accounts to spot errors or
fraudulent transactions. The sooner you detect a problem, the easier
it can be to fix.

• Don't respond to "urgent" requests. Never give out your Social
Security, credit, debit card or PIN numbers in response to an
unsolicited e-mail, text message or phone call. That "urgent" message
purportedly from a bank, merchant or government agency (such as the
IRS) could be a scam attempting to trick you into divulging personal
and account information.

• Watch out for bogus text messages. Cell phone texts claiming that
your bank account has been "blocked" and you must call to fix the
problem can be a scam. If you make the call, you'll likely be asked
for your account and PIN numbers, which can be used to create
counterfeit debit cards.

• Don't open attachments or click on links in unsolicited e-mails.
Your computer could become infected with "spyware" that changes your
security settings and records your keystrokes. It lets online thieves
silently steal your passwords, bank or credit card numbers and obtain
answers to security questions, like your mother's maiden name.

In one recent example, the FDIC said, criminals sent out fake IRS e-
mails warning recipients they were being investigated for unreported
income and advising them to click on an attachment for more
information. Doing so launched a program that allowed hackers to
install spyware on personal computers, in order to access bank
accounts.

For more FDIC tips, see accompanying "Avoiding Identity Theft."

McNabb said a lot of identity theft is "beyond the control of
consumers to prevent," things like data theft from businesses or
hospitals. But in general, she said, consumers should keep their
computer well protected with security software and avoid responding to
any online "phishing" for personal financial information.

If you do become a victim, it's not a pleasant aftermath. Sacramentan
Rosemary Villanueva, who worked years in financial services, calls the
experience "horrifying." Several years after she and her husband moved
here from Monterey County, someone used her Social Security number and
old address to open accounts in her name. The bills: $1,600 from PG&E,
$2,000 on two AT&T accounts and $50 in late fees on a Monterey public
library card.

Villanueva said she spent "hundreds of hours" closing accounts, filing
police reports, writing letters, submitting documents and verifying
home ownership, etc.

"It's a lot of work, a lot of time and very stressful," said
Villanueva, who's now semi-retired. "You're treated as the guilty
party and have to prove your innocence."

For tips on what to do if you're an identity theft victim, contact the
state Office of Privacy Protection at www.privacy.ca.gov or call (866)
785-9663. For other sources, see accompanying "Identity Theft
Resources."